|
The
Golden Section
The
logo you see on our web site is derived from the Golden Section.
This is an ancient proportion that is defined by the Encyclopedia
Britannica as:
The
classical geometrical proportion in which a line AB is divided by
an interior point P in such a way that AB/AP = AP/PB. This gives
AP/AB the value 0.618..., termed
the golden number. This proportion is also
considered to be pleasing to the eye.
This
is one of the primary design principals used in graphic design and
throughout all the arts including music and nature.
If
you go to Yahoo and do a search for "Golden Section" you
will find over 400,000 sites relating to this term. We are very
interested in this phenomenal way of arriving at beauty in the graphic
arts and have taken it on as our symbol.
|
